WiserSHOPS™ use a hybrid method of focus group and retail walk throughs to measure perceptions, attitudes, and beliefs before, during, and after the retail experience, including merchandising, pricing, and employee engagement.
WiserBLOGGING™ leverages daily audio and video capture of behavior as respondents are using the product and/or service. Researchers check in daily and probe each blogger's comments. These blogs are typically used in conjunction with online IDIs or WiserGROUPS™ and target the "aware non-trier" of the brand.
WiserLISTENING™ trolls social sites and blogs for common themes and insights. It's ethnography for today's consumers, who represent themselves on different platforms in different ways, yet the one thing that remains the same is how they feel and talk about your brand.
WiserBUYER™ is a buyer-based segmentation of a brand’s core customers, to understand their category mindset, purchase drivers and brand values.
BrandDNA™ is scientific research to isolate the emotional end benefit of a brand, its relation to the target and pathways to strengthen this bond.
WiserTRACKER™ is a unique tracking tool to measure brand health using the 9 most essential aspects of the brand and the business. We compare these "must-have metrics" against POS data for a more complete picture of what's happening with the business.